SEO Friendly Web Design

Many people view SEO and web design as two entirely unrelated business website components. However, this couldn’t be farther from the truth. In fact, expert designer and optimizer Chris Vendilli, founder of Pittsburgh web design company ProFromGo, recently counseled a group of small business owners looking to expand their online business:

“SEO must be integrated into the web design process long before you ever begin to build the site. These are not mutually exclusive website aspects and in fact one without the other is a very poor strategy for any business owner, ultimately resulting in an abysmal ROI.”

Vendilli would know – his company is one of the few professional Pittsburgh web design services that have integrated SEO into web development right from the start. According to Vendilli, there are a minimum of 6 critical aspects of web design that must incorporate SEO in order to be effective:

Domain

Exact-match domains often yield powerful SEO effects. When starting a new website, some savvy online businesses find a keyword or keyphrase that is relevant to their services or products and likely to convert well. Keywords that receive a large amount of traffic can then be used to purchase exact-match domains. However, another strategy that works well is to create a name that does not have any search history at all. For instance, websites like Yahoo, Google, Facebook and MySpace all use domains where there would be no “naturally occurring” competition for search terms. To clarify, if you make up the domain snausoodle.com to sell your product, Sausage Doodles, you’ll probably automatically rank on page one for that term. This is the drawback with exact-match domains – there is the possibility that you’ll compete with naturally occurring search terms.

Keywords

In the online world, keywords are everything. They are the primary way that people look for information, products and services, and they are the primary language that search engines speak in. If you’re working with a web design firm that isn’t concerned about integrating your keywords into the design process, you may be working with the wrong company. Keywords must be properly optimized into nearly every aspect of your website, including all tags and titles, descriptions, alternate text, copy and content.

Navigation

If your site is not easy to navigate you’ll experience a high bounce rate and a lack of indexation. Search engines take this into account when determining where to rank your website in the search results. Therefore navigation is just as critical to the design process of a website as it is to the SEO.

Page Layout

Your site must be user friendly. If it’s not, your bounce rate will increase and your traffic will suffer. A website must be optimized for the reader. This means that it cannot simply consist of huge blocks of unbroken text or be cluttered with images and calls to action. There must be a logical flow to the pages and text, graphics and call outs must be placed where appropriate. Customers that are not able to find what they are looking for on your page will bounce away to your competitors, and search engines like Google have specific algorithmic formulas that can “calculate” how well your pages are laid out.

Sitemap

As part of a recent internet marketing case study, a Pittsburgh restaurant’s SEO tactics were recently examined. Pre-study traffic had been stagnant for approximately three years. After hiring a professional Pittsburgh web design company to make some structural changes, the restaurant then planned on utilizing the services of a separate Pittsburgh SEO services provider. However, one of the first things the web design company did was to create a sitemap for the restaurant, which had a considerable amount of content. After the sitemap was indexed the website realized a dramatic improvement in traffic and search rankings. As a result the extent of the required SEO services was reduced and the company was able to save money by simply adding a sitemap plugin to their WordPress website.

Load Time

If you think you can’t stand waiting long periods of time for pages to load, you’re not alone, as search bots don’t like it either and will penalize websites that aren’t equipped to handle the level of traffic they receive. Therefore, a fast load time, plenty of bandwidth and a dedicated IP can help to improve both the form and function of your website, and that’s good news for your SEO needs.

Get the best integration of SEO and http://www.profromgo.com/services/web-design/ possible.

Or, click here for a free SEO and web design strategy session for Pittsburgh based small businesses:

http://www.profromgo.com/services/pittsburgh-seo

London Web Design And Location – The Key To Your Success Online

London Web design handles the complete scope of components that include a Web existence. One particular fascinating style that ties design jointly is area. Place – we hear this expression ringing throughout the Web when talking about Web internet sites, especially in terms of search engine optimization or advertising and marketing area. Location and Location However, there is very little in your Web site that does not relate to location. It really is a critical aspect in from web hosting to web design, from social media marketing, to marketing.

London, as a location, offers solid assist in creating your Web presence. Look for web hosting service which is nearby in London, you can find a number of the downtown area datacenters that can hold small to big business needs. One is 3DG Web hosting service. A domain with a Community domain extension (.co.uk) can be purchased from numerous registrars.

Additionally, there are many Web design businesses in London and areas that will provide Web professional services. If their address is local, when searching for a London-based Web design company, look to the company’s contact page to see. This will aid guarantee they have a vested curiosity in the regional London enterprise picture.

For Online marketing, you can look to the larger advertising and marketing networking sites discovered in Google AdWords or Fb, as these advertisers enable ad campaigns depending on particular demographics. But also check out advertising your web site and London Web internet site on web directories.

More generally speaking, if you care in London or any other location in the world, it is important to consider these next points when building your Web presence:

1. Domains – Place plays an important role in websites. In case you have a website sponsored as a subdomain having a website (e.g. blogger.com) then you are in shut closeness to many potentially main Web real-estate. Becoming strapped in to a larger sized group or group in such blogging sites will assist people see you and you see them. The other aspect of real estate property is actual, real estate property – the type with bricks and mortar – where by you can obtain a domain containing your region in the domain address, as an example, we might build a web site throughout the key phrases “London web fashionable”. If you service merely one location or place then it will help you brand your blog to exhibit your devotion for this region, whether it is a community, metropolis, state or province or even a land. You can even create multiple subdomains for each region that you serve, under a main domain, if you have a business that has multiple offices or locations across the country or around the world. It demonstrates your potential customers which you serve their nearby demands.

2. Website hosting service – This can be a lesser known factor that is frequently overlooked by people seeking Web internet hosting deals. Discover where your hold has their host web servers situated, many people tend not to spend some time to do that stage. They only try to find the cheapest selling price and cheapest price. By way of example, we use web servers which are found in London. IP address handles are considered in some research engines’ indexing, so using a community variety will help a little along with your search engine standing. If your Web host is located nearby, it can also be easier for you to get support.

3. Web Design – Place in Web design is focused on the visible property associated with a given Web webpage. In most cases, the best highly valued places should be devoted to graphics, advertising space and presented content. The most notable kept or best centre is definitely the common place for the Web site’s principal company logo that is accompanied with important navigational aspects, including the major menu and sign on types. Advertising and marketing space can also show up over the top rated, sides or base in the Web design. If, for instance, you commit the proper column of your Web design to exhibit Search engines AdSense promoting, then you will notice that Google will give you specific ads that, yes, are determined by your local area and/or the position of the consumer watching the ad. So if the user is in London, then they may well see ads posted for “London Web designers” as a key word, based on their IP address. It is important that the main content, and any highlighted content, be placed in clear and easy view for the user to scan quickly, though the location of content might seem like a given.

4. Web Information – In terms of your primary information you must take into account the spot of the content material on the page, so it is popular and readable. Spot is likewise vital for titles and contextual backlinks. For any information created for article and articles rotating, location is likewise essential, first for including in your keywords but in addition to the positioning of the back links to your site. Google search spiders will favor to see your backlinks at the very top and underside of your content.

5. Search Engine Optimisation – Search engines and other search engines now display outcomes depending on the viewer’s place (e.g. Yahoo Nearby), so it is vital that your Web internet site be properly designed and submitted to the principle search engine listings. Build a business account that identifies your location. This may ensure that your itemizing will appear with your neighborhood competitors and over those people who are not located in your area. Defining your local area in your search terminology will right away assistance to funnel community, targeted prospects in your internet site.

6. Benefit hint – Web Advertising and marketing – Paid for advertising relates to search engine optimization. Both huge hitters AdWords and Facebook ads the two provide powerful instruments to define and monitor your strategies. You are able to specify the regions and distinct places that you’d like to goal with the ads, and thus supplying you with specific reaches to your London web site.

Area, as an aspect of Web design, needs correct attention at all steps of Web growth. Continue to keep location in imagination from your domain enrollment to publish-launch internet search engine marketing and Web promotional initiatives. Whether you are located in North London or anywhere else in the entire world, place will play a significant position in the prosperity of your site.

Please visit shishiishi.com to see full list of services to the London Area if you are looking for a proactive and multi-faceted North London Web Design Company.